There are now over 3 billion social media users in the world — about 40 percent of the global population
There are now over 3 billion (!!!) people logging onto social media accounts around the world, meaning that almost half of the world’s population spends at least part of their day updating their status or story.
A new report compiled by Hootsuite and We Are Social and published by The Next Web found that there are 3.028 billion active social media users around the world. That’s a mind-boggling number, especially when you consider that the Earth’s population is estimated to be 7.524 billion people.
That means about 40 percent of the global population is using social media, and only a small portion of the estimated 3.819 billion people with internet access around the world don’t have at least one social profile. Mobile users make up a large chunk of the base, with 2.780 billion active users. Read more…