Facebook cracks down on sketchy bait and switch ads
Facebook is taking aim at scammers who use bait-and-switch tricks to sneak sketchy ads past its inspectors.
Hackers have long been able to bypass the social network’s rules against ads for things like diet pills, pornography, and gambling through a practice called “cloaking.” Cloaked ads are made to link to a different page when clicked by the company’s vetting team.
No longer, Facebook says. The company has built new artificial intelligence software to detect cloaking attempts and added more people to its review staff to identify them manually. Read more…